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Tennis fever is taking over Manhattan as launches the inaugural Roland-Garros NYC Experience, a three-day immersive celebration bringing the glamour, culture, and energy of the French Open straight to the city. Inspired by the elegance of Paris, the event transforms NYC into a chic tennis playground complete with oversized live match screenings, interactive fan activations, mini tournaments, music, themed cocktails like the signature “Ace Royal,” and social-first content moments powered by and. Guests can expect a lively blend of sport and style, with tennis demonstrations, trivia, premium lounge spaces, and complimentary official Roland-Garros hats adding to the atmosphere throughout the weekend.