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Why jump into the freezing cold Atlantic on New Year's Day? To show you can do it? To firm your New Year's resolutions? Whatever your reason, you'll be in good company as roughly 2,500 people join the official Coney Island Polar Bear Club, the oldest winter bathing organization in the U.S. Bring warm clothes, surf boots, or old sneakers, towels (!) and a camera. It's free to participate or watch.