Gisou has chosen New York City to host its next iconic pop-up - Holiday “Pup-Up” - with a two-day immersive activation at Astor Place Plaza to celebrate the launch of the NEW Honey Glaze Collagen Therapy Lip Mask in partnership with Sephora. From the moment guests arrive, they’ll step into Gisou’s honey-filled world of glow. Get free samples of your favorite Gisou products, the chance to win exclusive merch prizes, explore their interactive test-and-trial area, and enjoy buttery pupcorn to go. Guests can also capture the moment with the Honey Pup photo experience, celebrating the collectible charm launch. Plus, the first 50 guests each day receive an exclusive Gisou Goody Bag!