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In celebration of Hennessy X.O’s new partnership with Dior and Fendi Artistic Director, Kim Jones, an experiential atelier ‘The Hennessy X.O Lab’, will pop-up in NYC featuring a slew of interactive, futuristic intersections of fashion and design – giveaways via life-size claw machine, private tastings by appointment, and numerous 3D printed components that bring “cognac meets couture” to life.