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Tucked inside the effortlessly cool Michelin Guide-featured 11 Howard (a discreet luxury hideaway known for hosting VIPs like Hailey Bieber, Model Martha Hunt, and fashion royalty like Prabal Gurung and Calvin Klein) La Rubia is your new go-to for sun-kissed seafood cravings and elevated all-day vibes. It's an ode to "Latin-inflected seafood" according to The New York Times - now it's time to dive in!
Grab your $55 pulse (a $116 value) and dive into a Petit Seafood Platter For Two that includes 6 Oysters, 6 Jumbo Shrimp, and Ceviche, as well as 2 Cocktails or Glasses of Wine to sip while you savor each bite.
Go big with the $99 pulse (a $182 value) for a marvelous Grand Seafood Platter For Two, complete with 12 Oysters, 12 Jumbo Shrimp, and Ceviche, as well as 2 Cocktails or Glasses of Wine to heighten the flavors.
From the mind of Andres Diaz (of Her Name Was Carmen fame), this Latin-inspired haven is where flavor meets fashion. It’s an all-day destination that moves with your mood, whether you're coming for brunch, dinner, or just a quick seafood fix with a best pals - your voucher is your golden ticket to lavish bliss.
Savor every bite under the glow of soft lighting and retro-luxe decor, with interiors decked out in rich green velvet banquettes (a nod to the legendary Gramercy Park Hotel). Watch the chefs work their magic in the open kitchen as you sip on artful cocktails and let the city melt away with every refreshing bite of sumptuous seafood.
See you at La Rubia, where every moment feels like summertime perfection in SoHo...
$55 For A Petit Seafood Platter For Two with Cocktails/Wines (a $116 value)
$99 For A Grand Seafood Platter For Two with Cocktails/Wines (a $182 value)
An escape from the Manhattan madness, La Rubia is the kind of place you stumble into and never want to leave. Applauded by Eater and The New York Times, this coastal-cool gem with downtown flair lives inside 11 Howard, the iconic SoHo boutique hotel that also reps the Michelin-starred Le Coucou and The Blond, a sultry nightlife haunt frequented by celebs.
It’s where New York’s elite kick off their nights - and where your night just might begin! You might even bump into regulars like Hailey Bieber! It’s always the right time to enter this gem, as this all-day seaside escape brings the energy of a chic beach club, right to the heart of SoHo.
Crafted by Andrés Diaz (the name behind Her Name Was Carmen), the vibe is breezy yet glam, with an open-air setup, lush greenery, and a curated soundscape by DJ Nacho Isa that whispers, "you’re exactly where you’re meant to be." The glow you’re basking in is thanks to a custom chandelier piece by none other than Julian Schnabel.
Drink-wise? Prepare to swoon. The La Sirenita Martini features Warner’s Harrington Gin, dry vermouth, a blue cheese olive, and sweet drop pepper - a total showstopper. Or go tropical with a Pineapple Daiquiri. Wines (hello, summer rosé!) are handpicked for pure pleasure.
Next up, dive into the seafood tower, studded with oysters, jumbo shrimp, and ceviche, relishing the most exquisite morsels brought in daily for peak freshness. Devour this feast of flavors before dinner, as a brunch prelude, or as the ideal post-work escape with your best friend.
La Rubia is where summer lives all year long, so slip into something fabulous, order a round, slurp those oysters, spot a celebrity, and let the luxe bliss begin...
Your $55 Petit Seafood Platter For Two (a $116 value) Includes:
Your $99 Grand Seafood Platter For Two (a $182 value) Includes:
La Rubia earns a stupendous 4.4 Stars on Google from 25+ reviews including:
"Gorgeous place, the kindest staff and coziest ambiance! Incredible, highly recommend!"
"Phenomenal food and service. Highly recommend!"
"Exceptional & inventive cuisine, friendly service, and beautiful ambiance. It's an impressive yet inviting restaurant perfect for all occasions! Couldn't recommend more!"
"Incredible food, impeccable vibes and big fan of the space design!"
La Rubia at 11 Howard's Website | Google Reviews
11 Howard's Website | Michelin Guide
May purchase as many vouchers as you like for personal use or for gifting.
Multiple vouchers may be combined for larger groups.
Tax & tip not included; walk-ins welcome.
Expires on Friday December 12, 2025.
