Forget fashion design - the latest "It" side hustle for celebrities is creating their own liquor brand. There's Ryan Reynolds with his Aviation Gin, there's Justin Timberlake, David Beckham, Jay-Z...Even "serious actor" George Clooney's doing it. Basically, if you're famous and you're a man, you should be waist-deep in the spirit of your own making, as far as we can tell. Effen Vodka is the Holland-based side hustle baby of 50 Cent. "Effen" means smooth in Dutch, because clearly. Come drink to the brand at this nightclub pop-up experience. Free to RSVP.

• Truth Nightclub Pop-Up By Effen Vodka RSVP