Step into the world of effortless Korean beauty at this immersive pop-up, where glowing skin, personalized artistry, and Seoul-inspired experiences collide for a dreamlike celebration of modern makeup culture. Guests can discover their perfect shade through advanced AR matching technology, explore the brand’s Seongsu flagship in Seoul through an immersive VR journey, sip collagen tea elixirs while snacking on customized yakgwa treats, and capture endless camera-roll-worthy moments throughout beautifully designed indoor and outdoor installations. The experience also features exclusive daily gift sets for early visitors, intimate masterclasses led by Jung Saem Mool’s top makeup artists, one-on-one beauty sessions for qualifying shoppers, and even the chance to win a future trip to Seoul itself — making this pop-up feel less like shopping and more like stepping directly into the heart of K-beauty culture.

• Jung Saem Mool Glass Skin Atelier Pop-Up Details