Reddit is bringing online World Cup fandom into the real world with a one-day interactive fan experience at the Oculus in New York City as part of its new "People Are the Best" brand campaign.

Since the tournament kicked off, World Cup conversations on Reddit have increased by more than 4,190%, generating 183.1 million views across related content as fans gather to celebrate, debate, and react to every match.

Attendees can experience:

• Interactive soccer-themed games
• Reddit mascot Snoo appearances
• World Cup-inspired photo opportunities
• Reddit's "Hot Takes" video booth, where fans can share their boldest World Cup opinions
• Exclusive prizes and giveaways