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Arby’s and Chain, the experiential brand co-founded by actor/writer B.J. Novak, are opening The House of Italian Beef, an interactive pop-up experience focused on the history and culture of the iconic Italian Beef sandwich. Explore the history, rituals, artistry, controversies, and culture surrounding the Midwest’s most notorious sandwich, while enjoying a first taste of Arby’s newest menu item.
RSVP: Sandwich lovers can reserve tickets by texting Chain at 505-552-4246 (invites to be sent out on 1/15). Tickets are free but required for entry.
