From February 2–13, 20-foot inflatable pups will pop up around midtown Manhattan during Westminster Kennel Club Dog Show week as part of a playful Honest Kitchen campaign timed to the show’s return to its traditional February schedule, flipping the script on elite breeding by celebrating the everyday dogs New Yorkers actually walk; before landing in midtown, the giant pups will cruise the Hudson and East Rivers, then touch down at Plaza33 near Madison Square Garden, where from February 2–3 the plaza transforms into a dog park–meets–art installation with all-day photo ops, free samples of The Honest Kitchen’s Wholemade dehydrated dog food, limited merch, and a dog-lover meet-up on Monday, February 2 at 6:30pm for pups and their people to mingle and snack together.

• The Honest Kitchen Inflatable Pups Details