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Hellmann’s is serving up “Sweet Sandwich Time” by reimagining the iconic hit “Sweet Caroline” for the Big Game, reminding fans that its mayonnaise makes sandwiches taste “So Good! So Good! So Good!” through a high-energy campaign that comes to life with a one-day Sing for a Sandwich karaoke truck in NYC on February 3, where fans can belt out the parody song for a free Meal Diamond sandwich from Jimmy John’s while supplies last, hosted by Step to the Mike’s Michael Minnelli, and capped by a :30 fourth-quarter Big Game ad on Sunday, February 8 starring Andy Samberg as “Meal Diamond,” a playful nod to Neil Diamond that turns the classic lyrics into a hilarious ode to Hellmann’s-powered sandwiches.
Location: W 57th St & 8th Avenue, New York, NY, 10107
