Ahead of the theatrical release of The Devil Wears Prada 2, Grey Goose has teamed up with supermodel and television personality Heidi Klum to unveil its bold, new national campaign. The French vodka brand is building on the nostalgia and enduring cultural prominence the film cemented more than two decades ago with multiple touchpoints inviting fans to engage with its world in real life through Grey Goose. NYC Devil’s Roast pop-up carts will be rolling out on April 14, 21 and 23 at Zuccotti Park and Manhattan West Plaza locations, where fans can experience the cocktail firsthand alongside gold-dusted popcorn for a chic, cinematic moment.

• Grey Goose x The Devil Wears Prada 2 Details