Times Square is getting a little more zen! NaiSnow is celebrating the grand opening of its first-ever US flagship from October 23-25, transforming a slice of Midtown Manhattan into a refreshing urban oasis. Bringing its philosophy that goodness has its own power to the heart of NYC, the brand is inviting New Yorkers to discover its new space with three days of fun games, exciting surprises, and FREE NaiSnow gifts for everyone who joins in, while supplies last! Step away from the hustle and bustle of Times Square, explore the brand's new home, and get in on the grand opening festivities. Whether you're passing through Midtown or planning a weekend adventure, head to 241A West 42nd Street, directly across from Madame Tussauds, for a little feel-good fun and some fabulous freebies!