Drybar is bringing a larger-than-life Blow-Up Salon to NYC! On Friday, October 2, the brand is taking over Gansevoort Plaza under the High Line with an oversized, Buttercup-yellow inflatable salon to celebrate the launch of its new Buttercup PRO Blow Dryer. From 12:00pm–5:00pm, New Yorkers can stop by to experience the new dryer firsthand, explore the immersive space, snap photos throughout the activation and score Drybar gifting while supplies last. The one-day-only pop-up is free and open to the public.