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Febreze is bringing its "Can't Wash This" Boot Room Tour to NYC, transforming one of soccer's stinkiest realities into an immersive fan experience. As the Official Odor Fighter of Major League Soccer, the pop-up invites visitors to spray Febreze Fabric into custom-designed cleats to experience the freshness firsthand, explore a Boot Room Wall featuring cleats inspired by the brand's signature scents, pose with oversized soccer and Febreze installations, and snap share-worthy photos throughout the space. Guests can also take home complimentary product samples as part of Febreze's nationwide MLS campaign celebrating the gear, surfaces, and everyday moments that can't always be thrown in the wash.