As Bloomingdale's welcome the new year, they celebrate the French tradition of the Galette des Rois, a festive moment where families and friends share a traditional cake to crown whoever finds the hidden fève. This spirit of unity echoes Balmain’s heritage, preserved in the Maison’s archives. Pierre Balmain himself was known as « le couturier des reines* », a nod to the elegance that has long defined the house. If you find the fève, you’re invited to collect your Balmain crown in the boutique.

• Balmain Galette Des Rois Activation Details