In honor of Lifeway Kefir's 40th anniversary and National Kefir Day, the beloved probiotic pioneer is bringing a one-day-only immersive pop-up to SoHo. At The Lifeway Kefir Shop, guests can sip expertly crafted kefir smoothies or create their own custom blend using a variety of kefir flavors available on tap. Alongside refreshing drinks, visitors can sample Lifeway Farmer Cheese, personalize smoothie cups with custom straw toppers, and score exclusive branded merchandise. Whether you're a longtime kefir devotee or simply curious about the fermented favorite, this interactive experience promises plenty of delicious discoveries and wellness-inspired fun.

• The Lifeway Kefir Shop Details