Because New York is for Everyone
Become a Pulsd Member and get access to all the hottest NYC restaurants, brunches, night life, and events your city has to offer.
Already on pulsd?
Sign in
In honor of Lifeway Kefir's 40th anniversary and National Kefir Day, the beloved probiotic pioneer is bringing a one-day-only immersive pop-up to SoHo. At The Lifeway Kefir Shop, guests can sip expertly crafted kefir smoothies or create their own custom blend using a variety of kefir flavors available on tap. Alongside refreshing drinks, visitors can sample Lifeway Farmer Cheese, personalize smoothie cups with custom straw toppers, and score exclusive branded merchandise. Whether you're a longtime kefir devotee or simply curious about the fermented favorite, this interactive experience promises plenty of delicious discoveries and wellness-inspired fun.