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Join The Ordinary at their newest immersive pop-up experience to celebrate the launch of Rice Lipids + Ectoin Microemulsion, a (nearly) weightless moisturizer that delivers 24 hours of soothing hydration. At The O. Capsule Experience, you'll dive into the science behind their newest innovation, Rice Lipids + Ectoin Microemulsion, and experience just how lightweight a moisturizer can really be. Extend your experience with a 5-minute walk to Sephora SoHo where you'll learn how to build your dewy skin regimen, play interactive games, and more!