Utah is taking over NYC, and things are about to get seriously cozy! Luxury blanket brand Minky Couture is teaming up with cult-favorite drink shop SWIG for a FREE, three-day SoHo pop-up from October 23-25, bringing plush comfort, refreshing sips, and plenty of surprises to Manhattan.

And here's the biggest perk: the first 50 guests in line EACH DAY will score a FREE Minky Couture blanket! Taking over Shopify Spaces at 131 Greene Street, the experience invites New Yorkers to shop brand-new, NYC-exclusive blanket designs alongside Minky Couture's most popular styles, all at special event pricing, sip refreshing drinks from an actual SWIG stand, and get in on exciting giveaways and surprises throughout the weekend.

• The 50 FREE blanket giveaway will now take place ONLINE on Sunday, October 25.

  • Participants can enter through the link in Minky Couture’s Instagram bio.
  • Winners will be selected at random and contacted privately.
  • Blankets will be shipped directly from our warehouse in Utah.

Even better, shoppers who purchase any Minky Couture blanket will receive a FREE HydroJug, with limited quantities available each day, while supplies last! Stop by Friday from 11:00am-5:00pm or Saturday and Sunday from 11:00am-6:00pm for a cozy shopping adventure with a little extra sparkle.

Admission is completely FREE and open to the public, with guests encouraged to RSVP in advance! Free blankets are preselected and available to the first 50 people in line each day, with no saving spots permitted.

• Minky Couture Takes NYC Details & RSVP