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From Seoul to SoHo, discover the future of Korean beauty at this limited-time experience bringing emerging brands, cult favorites, exclusive products, and cutting-edge skincare innovations together under one roof. Explore names including Melixir, VT Cosmetics, and CureCode, discover up-and-coming labels in K-LAB 365's Indie Brand Zone, and dive into next-generation skincare science at Enthera Bio's Biotech Zone. Guests can test products at the Discovery Bar, attend founder talks, dermatologist sessions and live demos, create content in the dedicated Creator Studio, and join special classes, clubs, and community experiences throughout the event.
