Hello Kitty is celebrating her birthday, and you're invited to the cutest party in NYC! Sanrio is teaming up with Figma for an adorable Hello Kitty and Friends pop-up, bringing a world of kawaii surprises, exclusive giveaways, and picture-perfect moments to the city. Start your adventure at the green Hello Kitty and Friends truck, where you can sip on FREE matcha or strawberry milk before heading inside to score a mystery Sanrio character keychain and make it uniquely yours at the custom charm bar. The sweetest surprise? The first 150 visitors each day will receive a limited-edition sweatshirt and patches, making this birthday bash even more irresistible! Strike a pose at the Old Friend photobooth for a FREE Figma x Sanrio photo strip, then keep your eyes peeled for tearaway posters scattered around NYC, featuring your favorite Sanrio characters to take home. From Hello Kitty to her adorable friends, expect a celebration packed with nostalgia, creativity, and seriously cute freebies!