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A Willy Wonka's chocolate factory with an ice cream twist, topped with some NYC sprinkles: the Museum of Ice Cream is opening for limited time only just steps from the Whitney Museum and the entrance to the High Line. A collaborative project born out of NYC artists and ice cream institutions, this pop-up museum is sure to be a runaway hit. Get free admissions on opening day, Friday July 29, 2016 from 11am until 3pm. Not only will you immerse yourself in ice cream (literally - there will be a swimmable sprinkles pool), you'll see and taste the best ice creams you've ever had.