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Pharell isn't just a mogul, producer, musician - he's also an entrepreneur and designer, whose company Bionic Yarn transforms recycled ocean plastic into denim. In February, Pharell announced that he has become a part-owner of G-Star Raw - and now, he'll be hopping around the city as the brand opens its 475 Fifth Avenue location. He will make a personal appearance at the grand opening party at 8pm. There will also be parties at the SoHo location from 4pm, and at the Williamsburg location from 3pm.
