G-Star RAW (commonly called G-Star) is a Dutch designer clothing company that, founded by Jos van Tilburg in Amsterdam in 1989, produces urban clothing. Models for the brand include Liv Tyler, Lily Cole, Girls' Generation, World Chess Champion Magnus Carlsen, Clémence Poésy and musician Sergio Pizzorno. It was showcased at the New York Fashion Week from 2008 to 2011.The brand specializes in making raw denim—an unwashed, untreated denim. G-Star is influenced by military clothing. Inspirations of their designs come from vintage military apparel from around the world. Some examples include special pockets constructions and the use of trims.