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It’s A Thing, a new 501(c)(3) campaigning organization focused on changing perceptions and raising funds for head and neck cancer, is opening its inaugural experience, curated by world famous graffiti artist Mr. Brainwash. Hosted by RXR Realty in the iconic Starrett-Lehigh building, the two-week New York-based event will benefit cancer research at Memorial Sloan Kettering Cancer Center (MSK). Mr. Brainwash will make his New York return to unveil the custom artwork created exclusively for the occasion.