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Alex Cooper’s Unwell Hydration is officially expanding to Unwell Beverages with the launch of Unwell Energy. To ring in this new chapter and celebrate the upcoming launch of Unwell Energy, Unwell Beverages is hosting a weekend-long pop-up in New York City’s Soho (45 Grand Street). Guests will get to experience Unwell Beverages' new campaign, "Unwell Forever," a nod to the tongue-in-cheek timelessness of the brand. The pop-up will be inspired by a unique retro aesthetic tied to products in the newly expanded Unwell Beverage portfolio. In addition to photo opportunities and limited-edition Unwell apparel, fans will be among the first to explore the full lineup of beverage products from the brand, including their latest innovation: Unwell Energy, launching with Target on December 28. Fans will be greeted with custom giveaways and freebies throughout the pop-up. Guests will also have the opportunity to purchase merchandise from the exclusive NYC pop-up capsule collection.
