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Join 260 Sample Sale at their Soho store from Tuesday, May 14th to Sunday, May 19th to shop up to 70% off at the MISSONI Sample Sale! Missoni, renowned for its excellence in Italian fashion, was founded in 1953 by Ottavio and Rosita Missoni. In 2018, a partnership was formed with the Italian Strategic Fund in an effort to further enhance the reputation and notoriety of the brand, as well as the company’s potential for significant growth.