Dean & Deluca is a chain of upscale grocery stores. The first one was established in New York City's SoHo district by Joel Dean, Giorgio DeLuca and Jack Ceglic[1] in September 1977. The SoHo location includes a full line of groceries, natural foods, prepared hot and cold foods, coffee bar, dessert bar, sushi, beverages, to-go packaged lunches, chocolates, fine foods, artisan cheese, and more.