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The crisp sandwich is a beloved staple of Irish culture that is a celebration of three simple ingredients: soft white bread, cheese, and onion potato crisps, and generous layers of rich, golden Kerrygold butter. To commemorate the special celebration in NYC and around the world, Kerrygold has partnered with renowned Irish illustrator Hephee to design exclusive merchandise. Attendees at the Wildair pop-up will also have the chance to receive free, limited-edition T-shirts, which will be given out to a lucky few at the start of each hour, while supplies last.