Vita Coco is kicking off the holidays with a blue carpet celebration for the launch of the Coco Card, inviting New Yorkers 21+ to claim their card—while supplies last—and enjoy coconut water, photo ops, and immersive brand activations as a 30-foot Blue Carpet rolls out across the city. Fans who secure the Coco Card can use it through December to unlock exclusive perks and discounts at top NYC spots.

Coco Card perks run through January 2, 2026, offering deals such as a $25 DoorDash gift card plus $5 off qualifying Hangover Shop orders with Vita Coco, BOGO bagels and a free Vita Coco at H&H Bagel, drink discounts at Joe Coffee, skip-the-line access at select venues, complimentary Vita Coco cocktails at COTE Korean Steakhouse and COQODAQ, and $5 off specialty beverages made with Vita Coco at L’Americana and Nomad Tea Parlor.

• Vita Coco Blue Carpet Experience Details