NEW YORK   >   events   >   The Modern Matcha
The Modern Matcha

Meet Yoshi, the Spirit of Uji and NYC
2774 followers
140 Fourth Avenue | (212) 675-8100
Saturday, February 7th, 2026
4:00PM - 7:00PM
Details

This week, USQ are shaking up the liqueur category with a product that seamlessly blends Japanese heritage with the pulse of New York City. Yoshi is the result of a bold vision to transform a centuries-old tea ritual into a modern drinking experience. Born from the tea fields of Japan but raised on the rhythm of NYC, Yoshi represents the first premium spirit to successfully blend ceremonial-grade matcha with oat milk. Stop by the tasting table to "shake for good luck" (the translation of Yoshi) and discover why this oat milk matcha liqueur is the innovation your home bar has been waiting for.