American Express announced the launch of My Movie Pitch, a contest to bring one great movie idea to life as an independent short film that will debut at the 2011 Tribeca Film Festival. In the true spirit of great storytelling and independent cinema, film enthusiasts everywhere can visit www.amexfilm.com today to upload their 60-second, dream movie pitch in hopes of seeing their idea brought to life on the big screen.

• Full Details and Submit Your Movie

Starting on August 15th, you can enter the second round of pitching your movie:

• Pitch Your Movie: From August 15 to September 15, 2010, you have another chance to win. Upload your 60-second movie pitch at www.amexfilm.com.
• Vote for the Best: From September 16 to October 15, 2010, visit www.amexfilm.com and rate pitches.
• The Judges Weigh In: From October 16-30, 2010, American Express' panel of Tribeca Film directors will judge entries based on creativity/originality of the movie pitch, creativity/originality of the delivery of the movie pitch, popular vote and overall box office potential. Five winners will each receive the Filmmaker's Toolkit and move on to the Grand Prize Winner judging period.