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The 18th Annual Mr. Lower East Side Pageant is a beauty & talent competition much like the Miss Universe franchise, only a lot hairier. Instead of beauty standards imposed upon by Donald Trump (eww), the criteria here will be based on how well the contestants represent the male ideal of the neighborhood...whatever that means. There will be a swimsuit competition, talent show, eveningwear, and final Q&A - and the ladies get to pick the new ruler of the area south of Houston, east of Bowery.