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Big night out. Zero-proof pours. Even better morning. Something different is pouring into the city as the Drinks With Benefits Alcohol-Free Festival takes over Chelsea's iconic Altman Building on Thursday September 17, 2026 starting at 6:00pm. You'll spend four hours sipping your way through 65+ top-shelf alcohol-free and functional beverage brands, discovering everything from sophisticated zero-proof cocktails and wines to sparkling pours, botanical spirits and next-gen drinks, all while DJs spin, the dance floor heats up, and you soak up one seriously good night out.
Grab your $39 GA Ticket (a $72 value) that gets you 4 Hours to Enjoy A Curated Selection of 65+ Zero Proof Beverages. Look out for headline-making and award-winning names including BERO by Tom Holland, Zeronimo, Cipriani Bellini Zero, Giesen, Luminara, St. Buena Vida, Tomorrow Cellars, Society De La Rassi, oHHo and plenty more.
The main event is the Tasting Gallery, and there's a lot to drink. Sample your way through 65+ of the most exciting names shaping the alcohol-free scene, spanning zero-proof wines, beers, spirits, cocktails, aperitifs and innovative functional pours featuring ingredients like kava, kanna and adaptogens. Whether you're fully alcohol-free, sober-curious, taking a night off or simply want to know what everyone will be drinking next, consider this your chance to taste the future.
Head downstairs to the Drink Rhythms Lounge, where ALTRD is throwing a full-blown sober rave with beats by DJ Bellatrix and DJ Francheska and vibes curated by Marissa Roer. Dance, mingle, find a new favorite drink, devour some delicious food available for purchase, then do it all over again. There's a little wellness woven in, too. The Wellness Sanctuary offers a change of pace with a guided meditation led by renowned movement coach and Reiki master Dara Hart of Sage + Sound.
Set inside one of Chelsea's coolest event spaces, The Altman Building, Drinks With Benefits is for people who still want to go out, discover new drinks, meet people, dance, eat and have a seriously fun Thursday night, then wake up Friday morning actually feeling good. Because alcohol-free doesn't mean fun-free, and this isn't about what you're giving up. It's about everything you gain: more energy, more connection, more discovery and being 100% present for all of it...
Founded in 2024 by media personality and entrepreneur Dan Abrams, The Daily Pour is a modern drinking destination built for a generation that's rethinking what's in its glass. Covering everything from traditional spirits and wine to the booming worlds of alcohol-free, zero-proof and functional beverages, the platform helps curious drinkers discover what's new, what's next, and most importantly, what's actually worth sipping.
Far more than a traditional drinks publication, The Daily Pour brings the people, personalities and stories behind the beverage world to life through editorial features, interviews, reviews and compelling video content. Its mobile app takes that expertise on the go, giving drinkers access to an enormous database of beverage reviews whether they're browsing the shelves, stocking the bar, planning a party, or simply looking for their next favorite pour.
But some drinks are better discovered IRL. The Daily Pour takes its expertise off the screen with live events, tastings and festivals, bringing consumers face-to-face with exciting established names, boundary-pushing newcomers and the makers behind the bottles. It's a chance to taste emerging trends rather than simply read about them, and nowhere is that philosophy more apparent than at Drinks With Benefits.
Returning for its second year, Drinks With Benefits takes over Chelsea's iconic Altman Building with 65+ alcohol-free and functional beverage brands ready to pour. Sip your way through the latest zero-proof wines, spirits, cocktails and functional creations, hit the dance floor for live DJ sets and a sober rave, recharge with immersive wellness experiences, and discover just how far alcohol-free drinking has come.
Drink up, because tomorrow morning has never looked so good...
Your $39 GA Ticket (a $72 Value) Includes:
May purchase as many tickets as you like for personal use or for gifting.
Event & Open Bar run from 6:00pm-10:00pm
Valid only for event on Thursday September 17, 2026.
