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On October 25th, Lavazza is rolling into NYC with a playful, Luigi-themed pop-up truck, bringing coffee, claw machines, and interactive arcade-style fun to the streets of Williamsburg and Manhattan. Coffee lovers can play to win exclusive Luigi merch, grab Lavazza coffee samples, and experience the brand’s Pleasure Makes Us Human campaign in a vibrant, social-media-ready setting filled with surprises. Don’t miss your chance to sip, snap, and win—catch the truck from 10:00am–1:00pm near Bedford Avenue & N 11th Street in Williamsburg, or from 2:00pm–5:00pm near Broadway & E 18th Street in Manhattan.
