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For the sixth straight year, the PBR is bringing the pain, as the toughest cowboys and baddest bulls on the planet rock Madison Square Garden in January! It's the season opener of the elite Built Ford Tough Series, as the Top 40 bull riders in the world risk it all for three unforgettable nights. Don't even think about calling it a rodeo...this is BULL RIDING! This is the PBR!
