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Of course there are K-beauty, Korean food, K-pop, and brilliant, cult-favorite films (Old Boy, Okja just to name a few), but Korean culture encompasses so much more going back five millennia in its unique history. See performances, taste free food samples, and marvel at the costumed parade on 32nd street, the street that is the most "never-sleeping" in a city that never sleeps. The festival lasts from 10am until 5pm; the parade takes place at noon.