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For the first time ever, J.Crew is re-imagining its 40-year old signature and celebrating its legacy with The Rollneck™ Remix, a New York Fashion Week–timed project inviting five emerging American designers to completely reimagine the iconic sweater through their creative lens; BUCI NYC, Collina Strada, Eckhaus Latta, Patrick Taylor, and Tanner Fletcher.
The immersive SoHo pop-up experience will be complete with fun treats, a bespoke sweater bag gift with purchase and special mini Rollneck keychain for the first 100 visitors.
