Enjoy an immersive pop-up experience that brings the essence of illy’s iconic Trieste facility to New York City. The illy Cube begins with an aroma experience, where an illy expert guides guests through the 17 aromatic notes that define illy coffee. Visitors then explore the Cube Wall, while sharing the story behind illy’s meticulous process through its five core claims: Selection, Blending, Roasting, Pressurization, and Sip. The experience concludes with a complimentary coffee—either Classico or Arabica Selection Brasile Certified by Regenagri—or a signature drink: the Almond Rose Latte or Vanilla Clove Latte, both inspired by illy’s signature aroma profile.

• Illy Cube Pop-Up Details