Hermes has opened its first ever men's store on Madision Avenue.

Today is the first day that the store is open to the public.

Will a store that sells leather cases that cost more than the phone inside be successful? One things for sure though—they sure know where the money is to be made off of tourists; the first thing you'll encounter on the inside is a wall of silk ties. An easy purchase if someone just wants to buy something Hermès