As an official partner of the annual NYC music festival, Governors Ball Music Festival, circular fashion marketplace Depop is hosting a free pop-up for festival goers to recharge and style second-hand fashion looks on-site.
The Depop Lounge will feature shaded sitting areas with interactive activations, including a new virtual styling experience with the DRESSX Mirror, where attendees can create curated looks from over Depop sellers in real time.
The AI-powered DRESSX Mirror will feature a selection of 300 items from Depop sellers across Western, Y2K, Streetwear and Minimalism categories, allowing guests to mix and match clothes and accessories to create complete, personalized looks directly within the experience. Guests will then receive their custom generated look digitally with direct links to purchase the items on Depop.
Alongside the virtual try-on station, there will be fun photo moments and freebies, including a “Depop Cash Grab,” Tooth Gem Station and Custom Air Brushing.
Depop will also have Trend Spokesperson, Gabriella Karefa-Johnson, on-site reporting on festival-goers fits and providing a dedicated festival edit on the platform for global users.