This 4/20 BIC is rolling into the Flatiron Plaza with the EZ Reach Food Truck to serve up some sweet treats – freshly made s’mores to help New Yorkers satisfy that mid-morning sweets craving or a case of the afternoon munchies. Continuing their partnership with Snoop Dogg and Martha Stewart, the food truck will serve delicious eats inspired by the duo’s favorite activity – roasting marshmallows by the fire. So stop by to pick up a free s'more, enjoy the lounge area, stay cozy by a firepit, listen to music, and have fun snapping pics at the photo booth! The immersive experience will make it feel like you’re hanging out and enjoying a treat with Snoop Dogg and Martha Stewart themselves, although the iconic duo will only be there in spirit.