Popsugar and Dressbarn may not have been the kind of natural collab like, say, Jason Wu for Target, amiright? But clearly, the retailer is trying to woo a hipper, younger, more metropolitan demographic by partnering with the snazzy media company. And even the designs seem to reflect that initiative - check out that tots cute camel sweater up there! Co-hosted by Brandi Milloy from Popsugar, the Barn to Table launch party sounds like an effort to make the retailer seem like a fashion version of farm-to-table movement. There will be "farm-fresh fare" to nosh on as you view their latest collection, drink some bubbly, and chill out to live DJ!

• Popsugar x Dressbarn Party: Sip & Eats RSVP