In celebration of Italian excellence and craftsmanship, Dolce&Gabbana Beauty is participating in Altagamma’s Icons of Italy - taking place across New York from April 9th-11th. The activation will transform the iconic flagship boutique on Fifth Avenue into an immersive destination that showcases the heritage, creativity, and innovation of Italy. As part of this celebration, Dolce&Gabbana Beauty will host a series of exclusive in-store experiences at its Fifth Avenue boutique, inviting guests to step into the brand’s sensorial world and discover the artistry behind its fragrance, makeup, and skincare collections.

Velvet Collection Fragrance Experience

Where: Dolce&Gabbana Boutique Fifth Ave, 717 5th Ave, New York, NY 10022

Dates: April 9th-April 11th

Timing: 1:00pm-2:00pm

About: Step into the exclusive world of Dolce&Gabbana Beauty with an immersive journey through the Velvet Collection - their most refined, niche fragrance line. Guided by a Beauty Expert, guests will explore a full spectrum of scents, from luminous to opulent. Discover the art of fragrance layering and create a signature scent uniquely your own in this intimate, sensorial experience. Following the session, guests will have the opportunity to engrave their chosen fragrance with purchase, creating a truly bespoke keepsake.

Makeup Masterclass Experience

Where: Dolce&Gabbana Boutique Fifth Ave, 717 5th Ave, New York, NY 10022

Dates: April 9th-April 11th

Timing: 3:00pm-4:00pm

About: Guests will be welcomed into the refined world of Dolce&Gabbana Beauty for an interactive look & learn masterclass. Guided by their Beauty Expert, attendees will discover their Makeup and Skincare collections through live demo application, exploring techniques to create looks tailored to their individual style. This hands-on experience highlights the artistry, sophistication, and creativity at the heart of Dolce&Gabbana Beauty—offering each guest a personalized and memorable journey. Engraving will be available with purchase for a bespoke finishing touch.