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To celebrate the upcoming “Hannah Montana 20th Anniversary Special” streaming March 24 on Disney+ and Hulu, Maybelline New York and Disney Branded Television are teaming up to bring fans the ‘Best of Both Worlds’ with an immersive pop-up experience in New York (March 28–29). Fans will step inside one of the most unforgettable closets in pop culture history: Hannah’s legendary glam closet. Inspired by the show’s signature fashion and transformation moments, the activation reimagines the beloved TV set as a real-world destination.
The immersive space will look and feel like Hannah’s iconic closet, with interactive Maybelline glam stations where fans can take home beloved products to recreate bold, stage-ready beauty looks with Maybelline must-haves. After they grab their glam goodies, guests can strike a pose in the ultimate Polaroid photo moment, creating instant, shareable content worthy of a pop star.
This limited-time experience celebrates 20 years of Hannah Montana’s impact, blending nostalgia, beauty, and fan-fueled glam just in time for the anniversary special on Disney+ and Hulu.
