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For three days in selected flower kiosks on city streets or inside the most exclusive shopping malls, it will be possible to pick up limited-edition packs containing different seeds ready for planting. With this unprecedented project, the amplification of the aesthetic and semantic content of the Prada Menswear and Womenswear Fall/Winter 2023 campaign will take on the literal form of sowing and propagation, bringing new blooms all over the world, once again a vehicle of emotions and a physical expression of the intangible.
