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HBO Sports will open an interactive experience in New York City in anticipation of the upcoming two-part documentary "What’s My Name | Muhammad Ali" chronicling the challenges, confrontations, comebacks and triumphs of the legendary boxer through recordings of his own voice. The experience will honor the peak of Ali’s career with a two-day pop-up event in Manhattan’s SoHo neighborhood, and showcase different aspects of Muhammad Ali’s life covered in the film using eye-catching imagery, artwork, quotes, and directional speakers to target audio in the space.
