Alex Cooper’s Unwell Hydration is officially expanding to Unwell Beverages with the launch of Unwell Energy. To ring in this new chapter and celebrate the upcoming launch of Unwell Energy, Unwell Beverages is hosting a weekend-long pop-up in SoHo. In addition to interactive activations, photo opportunities, and limited-edition Unwell apparel fans will experience the full lineup of beverage products from the brand, including their latest innovation: Unwell Energy. The pop-up will consist of five rooms, each inspired by a unique retro aesthetic tied to a product in the newly expanded Unwell Beverage portfolio. The weekend will be filled with surprises, plus appearances from notable guests. You'll find it at 45 Grand Street, between West Broadway and Thompson Street.