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UGG is proud to present the sixth annual UGG Feel House, a multi-sensory community space designed to immerse visitors in the brand’s rich heritage, innovation, and creativity. This year’s experience features complimentary UGG-themed refreshments, including drinks and beloved chocolate chip cookies from the popular café Hani’s. Guests can engage in one-of-a-kind product customization, with free laser engraving by Original Rose or unique adornments from MetaGirl Studio available with Feel House purchases. A vibrant UGGified photobooth invites attendees to capture and share their moments, while exclusive giveaways—such as a custom UGG Feel House bag, UGG Keychain, and Care Kit for loyalty members—add an extra layer of excitement to the experience.
Visitors will also get a glimpse into UGG's bold history of collaboration through a curated showcase. Additionally, attendees can shop from the new Fall 2025 Collection, featuring signature styles and a special designer collaboration debuting just in time for the event. To top it all off, a nostalgic Dominoes Tournament hosted by Capicu! NYC will take place on October 25 from 2:00pm–6:00pm, offering guests a chance to engage in some friendly competition and community bonding.
