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Kick off the US Open with Grand Slam finalist and former world top-10 player Danielle Collins as she helps unveil Fresca Hard's larger-than-life "Served Hard" billboard, created entirely with tennis balls. Collins will show off her signature power serve and share tips on how to "serve hard," while fans can stop by the Lafayette Street activation to snap photos and get into the spirit of one of NYC's biggest sporting events. Guests ages 21+ can also enjoy Fresca Hard samples while celebrating the start of the tournament.
